If you drink tea, you’re sure to have a favourite Twinings tea.
Celebrating their English Breakfast tea, their heritage as well as their new advert for the campaign Drink It All In, Twinings held an impressive press event at their flagship store (and tea museum!) for journalists and bloggers.
As a massive fan of the brand, I had the honour of attending and eagerly jumped at the chance to do what I love best – drink tea!
My friend and I often call ourselves “tea snobs” because the tea always has to be Twinings 🙂
Drink It All In, Twinings Press Event
Firstly, if you haven’t already been to the Twinings tea museum and flagship store in London, The Strand, make sure to go and feast your eyes on the beauty of marvelous tea selections, smell the fabulous aromas andÂ feel anÂ unimaginable quantity of tongue-tickling sensations.
I could not believe I got to meet a Master Tea blender of nearly 30 years of experience. We went from one tea to another from the Twinings new selection of tea blends and I couldn’t fault a single one. They all had a unique taste, some were even peculiar, Â like the Popcorn Tea, Green Tea & Roasted RiceÂ or Smokey Lapsang which is crazy weird but I love it.
It was fascinating to find out the difference between them, to understand what makes them different too. For example the longitude and altitude of where the tea is grown makes a huge impact on the taste, whether it’s strong, gentle etc. The way a tea is dried and swirled also contributes to the overall mix and it’s crazy to think that there’s A LOT more to it than that as well.
Top Tip: Did you know that you must slurp in order to get the full taste of the tea in your mouth?Â *SLURP*
Drink It All In, Twinings Advert
After the exclusive preview of the Twinings Drink It All In advert the creative agency, Parabella Studios, went into detail how the advert was created. You don’t think about it often, but the advert of about 5 minutes took weeks to create and so much planning and crazy sculpting. It was really interesting to hear how the tea tabs were used and how the idea of the advert came about as well as put together. A really impressive job don’t you think so?
Here’s my own personal replicas of the Twinings bird and flower made from tea tags!
So, what’s your favourite Twining teas and have you tried any of their new blends?