This brand new Gray & Willow collection was designed in-house by House of Fraser.
Surprised? I was too until I spoke to one of the PR girls who said that it’s the ‘baby’ of the design teams. Everyone involved personally took care to include only items that they would have at home themselves and so this brand means a lot of them. I can definitely feel the radiating warmth in the atmosphere and immediately loved it too.
Gray & Willow Home Launching This Autumn
There’s definitely that Scandinavian interiors inspiration behind the design and overall look. The off-white frames and combinations of soft pastel hues worked perfectly with the natural uses of wood, crockery and plants. I couldn’t help but finger the tactile textures, nicely piled up to create a cosy space.
I totally agree with House of Fraser’s team that it’s the look and style I’d love to have in my own home. Very impressed indeed.
What do you think of Gray & Willow?