2nd Year Judging Best Lifestyle Blog for UK Blog Awards #UKBA15

Best Lifestyle blog UKBA15 winner announced by debenhams judge alina isaev london

With great delight, I judged lifestyle blogs by individuals and companies for the UK Blog Awards, second year running! This year I did it on behalf of Debenhams who sponsored the lifestyle category.

For every judging process there’s a criteria. So if you’re interested in applying for UK Blog Awards 2016, here are my top tips:

  • Personality: Be it you or the brand, it’s all about personality and that personal touch
  • Design: First impressions still count yet the user experience counts for more
  • Content: Write well, don’t write for the sake of filling space
  • Unique: Think outside the box and gift your readers with something inspiring!

My Lifestyle Category Winners for #UKBA15:

Individual Lifestyle Blog: Fitness on Toast

Alina judge and Fitness on Toast on stage uk blog awards ukba15

Company Lifestyle Blog: SaddleDrunk

SaddleDrunk winner of best company lifestyle blog on stage with judge alina ukba15

Dress: Quiz 

Highly Commended Lifestyle Individual

Muddy Stilettos

The Jack Experience

Highly Commended Lifestyle Company

The Design Trust


UK Blog Awards 2015 Evening

Uk Blog Awards 2015 London venue MontCalm UKBA15

UK Blog Awards Photos from the night ceremony UKBA15 MontCalm venue london

It was a themed awards evening! Alice in Wonderland inspired decor was everywhere and it looked fantastic. From a large Cheshire cat in one corner to awesome tipsy-turvy china cups from the Mad Hatters Tea Party dotted around the venue, the props were truly fantastic.

London’s MontCalm really did get packed out with bloggers coming to the event eagerly awaiting the announcements as well as my team and I (pictured above) but what truly was fantastic was to meet the faces behind the blogs, such as Pretty Posh Oh My Gosh and Theatrefullstop (both winners of their categories too so check them out!).

It has been a truly remarkable experience and every year the event is growing more and more – can’t wait until 2016 now!

Are you a blogger? Be sure to enter the Styling T-shirt COMPETITION

I stand by my motto: Live Life to the Full & Then Blog About It

Alina is the founder and writer of The Fairytale Pretty Picture blog whilst working full time as an SEO specialist at a growing online-only retailer called Amara. She owns a beautiful white Alsatian and lives in Essex with her husband.


  • April 28, 2015

    Melanie Kay Zelnick

    What a cool experience!
    Melanie @ meandmr.com

    • June 10, 2015


      It was amazing! X

  • April 30, 2015

    Suzy Marie

    Ahh it looks like a lovely night 🙂 Love that dress!! xx

    • June 10, 2015


      Many thanks lovely x

  • April 30, 2015

    Jessica Edmunds

    I love montcalm for one and your dress is gorgeous you looked lovely. What a fab opportunity that is so exciting! xxx

    • June 10, 2015


      Thanks Jess, was a last minute decision so glad the dress styled up nicely xx