New: Gray and Willow Home

This brand new Gray & Willow collection was designed in-house by House of Fraser.

Surprised? I was too until I spoke to one of the PR girls who said that it’s the ‘baby’ of the design teams. Everyone involved personally took care to include only items that they would have at home themselves and so this brand means a lot of them. I can definitely feel the radiating warmth in the atmosphere and immediately loved it too.

Gray & Willow Home Launching This Autumn

gray and willow home at house of fraser preview press event london gray and willow bedroom ideas muted scandinavian inspired interior gray and willow home dining table set and fireplace new home brand blue rustic white country collection hof striped pattern and knitted textures in gray and willow home hof

There’s definitely that Scandinavian interiors inspiration behind the design and overall look. The off-white frames and combinations of soft pastel hues worked perfectly with the natural uses of wood, crockery and plants. I couldn’t help but finger the tactile textures, nicely piled up to create a cosy space.

I totally agree with House of Fraser’s team that it’s the look and style I’d love to have in my own home. Very impressed indeed.

What do you think of Gray & Willow?

Alina is the founder and writer of The Fairytale Pretty Picture blog whilst working full time as an SEO specialist at a growing online-only retailer called Amara. She owns a beautiful white Alsatian and lives in Essex with her husband.


  • July 27, 2015


    It certainly has a beautiful, crisp, scandi feel! I would definitely buy those frames.

    P.S. My £2 game is still strong… 😉

    • August 1, 2015


      I love them too, so simple yet stylish.

      Haha, can I swap you for my 20ps? 😛

  • July 29, 2015

    Heidi Daoud

    What a stunning home! I love the rustic element.

    Wishes & Reality

    • August 1, 2015


      Thanks Heidi, I wish it was my home it’s so nice x

  • February 21, 2016

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